“Explore Legendary Cumberland”, has been officially adopted as the new village branding, at least when it comes to erecting new Inland Island Highway signeage welcoming motorists to the community.

We spoke to Cumberland Mayor Leslie Baird, who says while she was initially against the new theme for the community, she has since had a change of heart on that and looks forward to the new signeage…

Baird explains where the new signeage will be sited…

Baird admits that earlier, she had some issues with the new branding…

Baird says timelines for the new signeage installation, expected to cost about 40-thousand dollars, have not been nailed down as of yet, however she hopes it can be set up later on this summer.