It’s telethon weekend in the Comox Valley.

For the 44th year, the Comox Valley Child Development Association is hosting its annual telethon.

It’s happening Sunday from noon to 8:00pm at the Sid Williams Theatre.

The telethon is free with a wide range of live performances and activities. 

The association’s marketing and communications director, Brooklyn Galloway, said the day will be chock-full of fun.

“We’ve got an array of Comox Valley entertainment from musicians and fiddlers to a lot of our local dance companies have their performers, right down to our B.C. girl guides doing a little show, and longstanding, well-known musicians,” Galloway said.

There will also be special guest MCs, door prizes and the very rare opportunity of being behind the scenes of a live Shaw Spotlight, TV broadcast.

The lineup for the 44th annual CVCDA telethon on Sunday. (Supplied by Comox Valley Child Development Association)

Each year the telethon raises funds contributing to the overall operating costs of the CVCDA including, the 13 different programs operating under their umbrella. 

Last year’s telethon was a huge success, raising $117,719. That was one of the largest totals to date.

A special goal this year is to build on the association’s existing outdoor play space, that was initially realized through the fundraising of the Comox Valley McHappy Day and evolving it into a natural playground. 

This will be a space designed to make use of existing topography and natural materials and create an open-ended outdoor play area for children to make discoveries and interact with their environment.

Galloway said this is the vital fundraiser for CVCD.

“It is a longstanding event in the community and a lot of people pull together,” Galloway said. 

“And as much as we do smaller fundraisers and receive donations throughout the year, this is our largest lump sum of money that we receive, and it is very important for ongoing administration and costs that we have that support all of our 13 programs.”

Galloway added that the telethon has become a tradition in the valley.

“It’s a lot of fun, there are a lot of longstanding volunteers and some of our performers have been with us for the whole 44 years so there’s a lot of camaraderie.”

There are a number of ways to contribute to this year’s fundraising goals. Supporters are invited to phone in their pledges during the Telethon, where volunteers will be ready to take your calls (250-334-9200). 

In-person donations are always welcome during the event and can be made any time before or after the telethon via their website or through their main reception (237 – Third Street, 250-338-4288). 

The 2019 CVCDA Silent Auction is accepting bids online and will also be live onsite to make those in-person bids. 

Raffle tickets will also be available to purchase for five dollars with one of two exceptional prizes to be won including a return flight for two anywhere WestJet flies or a Deluxe Raffle Basket valued at $2,900. 

Visit cvcda.ca for all details.