The Sid Williams Theatre Society is getting a financial shot in the arm from Island Coastal Economic Trust (ICET).

ICET’s Small Capital Restart Funding Stream program encourages innovative approaches to support COVID related business restart and increased sustainability. 

Up to $15,000 is available for time-sensitive initiatives providing solutions to current health and safety related operational restrictions and business closures.

The Sid Williams Theatre Society project, ‘Livestreaming from the Sid’, will receive funding to buy equipment for professional livestreaming of performances, workshops, and other community-based events. 

To mitigate the impacts of physical distancing guidelines, a new hybrid operating model will combine small live audiences (with physical distancing and other safety protocols) with livestreaming.  

This will allow ‘The Sid’ to reach a wider audience, serve audience members who might otherwise not be able to be there in person and create a new revenue stream to offset attendance limitations.  

‘The Sid’ is one of the busiest regional theatres in the province and ICET says this project “will allow them to provide relevant and meaningful artistic performances in safe and financially viable ways.”

 “Supporting our cultural and artistic institutions through improved and alternate revenue generation is a long-term investment in our communities,” said ICET CEO, Line Robert. 

“The Streaming from the Sid project and the previously approved Tidemark Theatre project will help to stabilize the regional arts and culture sector pending Phase 4 reopening, providing benefits to community arts organizations, professional  artists, event organizers and the broad audiences these events serve.”

Also getting funding through the program is the Town of Ladysmith’s development of permanent eating and gathering areas, and a Downtown Duncan Business Association’s initiative, for an open-air summer food court.

All three projects are set to get underway in the coming days.