Social media plays an important role in advertising, especially when it comes to federal elections. In the Courtenay-Alberni riding, it seems some candidates paid more than others for Facebook ads leading up to election night.

Data from Facebook’s Ad Library Report shows Conservative candidate Mary Lee’s campaign spent $7,208 in ads on the social platform from Aug. 22nd to Sept. 20th. Meanwhile, NDP candidate Gord John’s campaign spent a total of $1,039 within that same time frame.

The local Liberal Party, Green Party, Marxist-Leninist Party, and People’s Party weren’t included in Facebook’s data.

Nationally, between Aug. 22nd and Sept. 20th, the Liberal Party spent the most on Facebook ads – $2.23 million. The Conservative Party followed not too far behind, spending nearly $2.02 million, and the NDP Party spent just over $1.65 million.

Screenshot from Facebook