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New General Manager for Mount Washington Alpine Resort

Canada Day will be both Canada’s birthday and the first day of Mount Washington’s new General Manager.

Pacific Group Resorts, parent company of the alpine resort, has announced that Mike Manara will be the resort’s new General Manager. He will be succeeding current manager Dean Prentice, who is set to retire after serving in the role for almost a decade.

They say Manara, who works as the mountain’s Senior Director of Operations, comes into the role with almost 30 years of experience in resort operations.

This experience includes work on lift operations, snow sports schools, slopes grooming, rentals, retail, Nordic activities, special events, and summer programming on the mountain for over 25 years.

The summer programming includes developing the Bike Park and Eagle’s Flight ZipTour.

“In addition to being a CSIA level 4 ski instructor, Mike is deeply engaged across the ski industry and currently serves as Co-Chair of the Snow Sports Committee for the Canada West Ski Areas Association (CWSAA),” said Mount Washington Alpine Resort in a release.

“His operational experience is matched by his connection to the Comox Valley community and a longstanding commitment to mountain culture. Mike is also a founding volunteer board member of The United Riders of Cumberland (UROC) and worked for the organization more than a decade, including executing the land access agreement while serving as UROC’s president.”

Pacific Group Resorts President and CEO Mark Fischer says Manara has earned the respect of his peers and staff over the years and brings a clear vision to improving the resort and guest experience.

Manara says he’s excited to lead with a ski-first mindset, with a focus on making the resort more accessible, and building great snow surface quality.

This change is in effect from July 1.

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